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Why Authority Web Sites Will Be Big Business In 2008 By Thomas Rozof, CEO WebTrafficPortals.com & Founding Partner at MassTrafficNetwork.com
Talk to anyone who makes their living as an online marketer and I guarantee you that sometime over the next two years you will hear them come to this conclusion: Multiple web sites are dead, authority sites are the future. Believe it or not they are right. As an authority in the field of SEO and web traffic I talk to lots of online marketers. Many of them have recently shut down hundreds of niche websites in favor of developing a few focuses sites on markets they intend to concentrate on in 2008. Why? They have discovered that two of their sites are making more money than all of the other 200 combined. Let me share with you why this is true and why it will continue to be the case from here on out. First, like it or not, search engines define, guide and regulate online business, especially the big one: Google. The Google slap has become a horror story no online marketer wants to repeat. This “SLAP” occurs when Google changes their methods and procedures in order to fine tune the delivery of a more quality search experience to the public. If an online marketer had 100 web sites with SEO rich but humanly unreadable content on them, in order to monetize their sites with Adsense, Google hates this. Why? Because they know their future is tied in more with the public than with online marketers making them money. They want the public to continue to see them as the best in online search. So, they want everyone to have a superior experience when visiting a web site as a result of a Google search. Now, listen closely, because what I’m about to say should guide your online marketing strategy from here on out. Google is SMART. They are smarter than you. They know everything about your online business and more about you personally than you want to believe. Read that sentence again. I used to doubt this, but no longer. I run one of the most sophisticated web building systems on earth. It costs over $600,000 to construct. Part of our business system is to set up sites in such a way as to keep Google and the other search engines from seeing certain aspects of our development process. It’s not black hat, but some might considered it grey. Even though I know how to keep certain things from search engines, I have given up trying to build a business on this strategy. I’m now a White Hat evangelist, and for one good reason; because it works. Oh, I know all you black hat, underground, gurus are already thinking of the next way to scam the search engines. And, I have no doubt that you will find a way to grab a few quick bucks by using questionable or dubious strategies. However, like the true thief of today, you are destined to wake up down the road and say something like: “My God, I spend all this time trying to steal from others. Now I’m in jail and I’ve lost everything. I would stand a much better chance of making money in life by going out and using all my “thiefdom skills” on building a legitimate business.” If you are currently making $10,000 a month using all your back hat mojo I’m here to tell you that you can make $50,000 a month with an approach that has QUALITY and AUTHORITY at the center. I hope that the moment of reality I’ve just described above for the offline thief has caused all you online marketers to think twice about your strategy for 2008 and beyond. Don’t get me wrong. I too love a good short cut. To be honest I have tried my own Black Hat tactics, and some of them did work…for a while. However, after I started using that energy on building QUALITY into my business everything changed. I now know this is the right strategy, not just for me but for everyone who wants to succeed in this exciting business. Why not start today by approaching you business with deferred gratification as part of your model. That means from here on out you will give up your quick buck, quick fix mindset. Why not aim to become an AUTHORITY in a niche you love. If you do, you will win. Yes, I know it’s not easy. But that’s why I think you will win. Most people online are addicted to EASY, QUICK, SIMPLE, and FAST. Think of it this way. You will have less competition, not more. Think about this for a moment. A year or two from now many online marketers will be FORCED to build authority sites just to make money and survive. You will have already known and responded to this reality long before the others were compelled to do so. In the months to come I will even help you to become an authority site expert. Come back here often and I will show you how the top online marketers are building awesome authority sites and raking in more money than you ever thought possible. Believe me, today is the day to change your strategy. Make 2008 the year of AUTHORITY and you will look back on this decision as one of the best you even made. If you do I bet you will be tempted to come up and kiss me at the next industry conference. I’ll be there, all puckered up and waiting for you. Opps, my wife heard that. For more information on building authority web sites visit http://www.WebTrafficPortals.com where you will currently find an end of the year special for a five domain portal that is built and maintained for you and provides a great foundation for developing a true authority site. You will also be presented with one of the most important announcement our company has ever made. We have just signed a strategic alliance with MassTrafficNetwork.com to combine our two unique technologies into one unprecedented offer. To read more about this you will be led to http:www.masstrafficnetwork.com/benefits.
By Thomas Rozof, CEO
WebTrafficPortals.com &
Founding Partner at
MassTrafficNetwork.com
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